The service has seen a massive influx of singles flocking to the dating app and with a willingness to pay. FlySister also saw higher-than-expected renewal rates for its VIP subscription, which offers features such as send and receive unlimuted messages, see all members interested in you, add unlimited favorites and connect, display your profile above non-paying users and many more.
We’re seeing that Flysister subscribers both Premium and VIP are willing to pay for additional features if those features improve the chances to connect with someone.
Research also says the vast majority of singles would not want to use Facebook for dating primarily due to concerns of data and personal privacy, but more importantly they don’t want to be contacted by strangers on a social network meant for connecting with friends and family.
“The absolute level of privacy concern, however, is significant — 50% of Millennials indicate that privacy concerns do influence which platforms they use,” Piper Jaffray analysts wrote. “While it is likely that respondents exaggerate the importance of privacy in surveys, we see this as affirmation that Facebook’s investments in ‘safety and security,’ are well placed.”
